Monthly Archives: July 2015

How to Build Your Online Brand Presence

Written on July 9, 2015 at 12:45 pm, by

Your calling card used to be a literal card (a business card, of course, with a phone number). These days, your website is your online brand presence. The way you present yourself online is especially crucial for those businesses that offer a service instead of a physical product. Prospective customers are purchasing your expertise and  Continue Reading »

Is It Something We Said? 4 Ways to Keep Email Subscribers

Written on July 9, 2015 at 12:44 pm, by

Direct-mail marketers need our own version of Woodsy Owl and his public service announcement, “Give a hoot —don’t pollute!” That’s because too many marketers pollute email inboxes, causing recipients to opt out. But it doesn’t have to be this way. Marsden + Associates posts on its blog four ways to keep email subscribers from breaking up  Continue Reading »

Crocs, Inc. Snaps at Rivals with New Integrated Marketing Campaign

Written on July 9, 2015 at 12:43 pm, by

Hoping to strengthen its grip on the global marketplace, molded footwear maker, Crocs, Inc., launched its first international (and largest ever) integrated marketing campaign. The nine-month effort, hashtagged #FindYourFun, began in March, 2015 to entice consumersin the US, UK, Europe and Asia to try Croc’s rubbery clogs, and to flood social medial with happy-feet shots  Continue Reading »

Does Your Signage Pass the Squint Test?

Written on July 9, 2015 at 12:06 pm, by

Do you want to know the secret test sign designers, graphic artists and fine artists use to evaluate the effectiveness of a sign? Just squint. That’s right, the “squint test” is a real thing creative professionals use as part of their sign design process. This refreshingly simple test could help your company ensure the next  Continue Reading »