Category Archives: Uncategorized

Seven Tips for the Jolliest Holiday Shopping Signage

Written on November 20, 2015 at 8:32 pm, by

The happiest sound retailers can hear this time of year is the melody of cash registers ringing. To lure in customers, it’s vital for integrated marketers to entice them with high-impact quality signage that signals you have what shoppers want and need. According to Sharpe Retail, roughly half of all new customers this holiday season  Continue Reading »

Is Human Signage Effective?

Written on November 20, 2015 at 8:27 pm, by

Motion attracts attention. It’s a proven dynamic in nature. Jump over to YouTube and get a glimpse of spectacular courtship displays by birds of paradise to see what we mean. Or for an up-close demonstration, head over to the nearest intersection, where these days you just might find a “human billboard.” That’s the term assigned  Continue Reading »

Five Elements of Direct Marketing Success

Written on November 20, 2015 at 8:22 pm, by

Integrated marketers know that successful direct marketing requires a clear, obvious “call to action.” Don’t make customers guess what to do, because the more time it takes to figure out, the more likely they will go elsewhere. So let’s get right to it with these helpful tips for direct marketing success adapted from SmallBizTrends. Remember  Continue Reading »

Are Bad Phone Numbers Holding Back Sales?

Written on November 20, 2015 at 8:21 pm, by

The key to making data actionable may just be a phone call away. In the third annual B2B Marketing Data Benchmark Report from Dun & Bradstreet NetProspex, researchers discovered that “the ability to reach buyers by phone is fundamental to closing the loop between sales and marketing – and keeping that relationship as healthy as  Continue Reading »

How to Build Your Online Brand Presence

Written on July 9, 2015 at 12:45 pm, by

Your calling card used to be a literal card (a business card, of course, with a phone number). These days, your website is your online brand presence. The way you present yourself online is especially crucial for those businesses that offer a service instead of a physical product. Prospective customers are purchasing your expertise and  Continue Reading »

Is It Something We Said? 4 Ways to Keep Email Subscribers

Written on July 9, 2015 at 12:44 pm, by

Direct-mail marketers need our own version of Woodsy Owl and his public service announcement, “Give a hoot —don’t pollute!” That’s because too many marketers pollute email inboxes, causing recipients to opt out. But it doesn’t have to be this way. Marsden + Associates posts on its blog four ways to keep email subscribers from breaking up  Continue Reading »

Crocs, Inc. Snaps at Rivals with New Integrated Marketing Campaign

Written on July 9, 2015 at 12:43 pm, by

Hoping to strengthen its grip on the global marketplace, molded footwear maker, Crocs, Inc., launched its first international (and largest ever) integrated marketing campaign. The nine-month effort, hashtagged #FindYourFun, began in March, 2015 to entice consumersin the US, UK, Europe and Asia to try Croc’s rubbery clogs, and to flood social medial with happy-feet shots  Continue Reading »

Does Your Signage Pass the Squint Test?

Written on July 9, 2015 at 12:06 pm, by

Do you want to know the secret test sign designers, graphic artists and fine artists use to evaluate the effectiveness of a sign? Just squint. That’s right, the “squint test” is a real thing creative professionals use as part of their sign design process. This refreshingly simple test could help your company ensure the next  Continue Reading »

Custom USB Drives Provide Marketers with Promotional Flash

Written on May 12, 2015 at 1:19 pm, by

Marketers can learn a few things from musicians. As you may have noticed, we’re all about the “rhythm of integrated marketing,” as our motto says. So naturally, while attending a local music show recently, we couldn’t help but take note (pardon the pun) of the bands’ promotional tactics. More Than Music Merchandising As many bands  Continue Reading »

Signage Flourishes at the Intersection of Art & Marketing

Written on April 22, 2015 at 6:15 pm, by

All signage has a job to perform. But that doesn’t mean you can’t make it fun and artistic. When’s the last time you thought about business signs as a form of artistic expression? Maybe it’s time to take a new look at how and what you’re communicating with your signs and business graphics. Creating Destinations  Continue Reading »